Former Royal Navy engineer officer (graduate of Britannia Royal Naval College, Dartmouth) with a First-Class Honours degree in Electronic and Communications Engineering from the University of Bristol. Founded digital solutions company Webpac in 1996, driving innovation for global brands including Unilever, P&G, and Henkel, as well as leading packaging suppliers. Creator of Samplator, a cutting-edge web-based 3D and VR configurator. Recognized expert in AI technologies and digital transformation. Co-founder of Avantade, a pioneering sales platform for innovative and eco packaging. Investor in Prime Events Group, owner of the UK Packaging Expo. Hands-on technical developer, tech entrepreneur, and packaging innovation specialist.