Holly Hobbs is the Co-Founder of urfuture, the UK’s fastest-growing Gen Z job app, and a leading expert in Early Careers Talent Attraction. Formerly the founder of the viral TikTok platform 'How to Get an Apprenticeship', Holly helps employers connect with young talent by turning social media into effective recruitment channels.

Specialising in apprenticeships and entry-level hiring, she has worked with employers across industries to future-proof talent pipelines and reach diverse Gen Z audiences beyond traditional job boards. Known for her bold and honest style, Holly is dedicated to making early careers recruitment more inclusive, impactful, and aligned with how young people engage today—bringing fresh perspectives to industries like packaging that seek to attract the next generation of professionals.