Rethink Packaging

Realising a circular future, through reusable packaging systems

Rethink Packaging is an independent refill and reuse packaging specialist supporting global brands, major retailers, reuse service providers and packaging developers to transition into reusable packaging systems.

Our vision centres on shared, standardised and interoperable reuse solutions, particularly pre-filled products in reusable packaging, supported by optimised infrastructure and circular business models that deliver financial and environmental benefits.

We take a holistic approach to system design, considering the entire ecosystem, from packaging design and infrastructure to commercial viability and consumer behaviour.

Our Services:

Reuse Strategy & System Design – Developing strategies, vision documents and scalable reuse solutions.

Bespoke Research & Opportunity Assessment – Research tailored to product ranges, identifying reuse opportunities and challenges.

Report Development & Presentations – Researching, writing, designing and producing industry reports and presentations.

Reuse Projects & Initiative Support – Practical support with planning, coordination and implementation of reuse trials.

Specialist Consultancy & Collaboration – Independent expertise and project support for brands, retailers and reuse providers.

Let's rethink packaging together! Get in touch to discuss your reuse project.

Redesign | Return | Refill | Reuse | Resolve