Mermaid Gin teams up with Facer for miniatures gift set
The Isle of Wight Distillery has worked with Facer to launch its Mermaid brand into the US market with a spirits miniatures gift set.
The Mermaid Miniatures gift set is a World Land Trust Carbon Balanced Pack, offsetting the equivalent of 4,796kg of CO2e to date.
Created using a mono-material construction, the pack is printed with vegetable oil-based inks and finished with water-based coatings, making it fully recyclable.
Both the outer carton and inner fitment are produced from the same sheet of Billerud CrownBoard Prestige, helping to minimise material waste during production.
Xavier Baker, co-founder of Isle of Wight Distillery, said: “Our partnership with Facer has been instrumental in turning that ambition into reality. They share our belief that recyclability, responsible sourcing and minimal environmental impact should sit at the heart of great design.”
Luke Wilson, managing director, Facer, said: “Our partnership with Isle of Wight Distillery is a powerful example of what is possible when values align. This project brings together design, innovation and sustainability to tell a truly authentic brand story. One that respects the natural world we all depend on, as without healthy ecosystems and wildlife, none of us exist, and we believe our packaging choices have a responsibility to reflect that truth.”